"I was referred to Gist Design by another industrial designer who had previously worked with Laura Karik and really admired her work. I can’t recommend them highly enough. As a founder-led firm, Gist brings a level of agility that larger design firms simply can’t match. We contracted Laura to help us make a home-based medical device more functional and attractive to a broader consumer market.  She engaged quickly with the client's teams in Canada and Asia, cut through unnecessary research, and delivered big results at the speed we needed to address critical product enhancements.   Laura’s deep experience in the medical device industry proved to be a major asset for us. She has an exceptional strategic understanding of business and product functions.  But is equally comfortable going deep into areas like substrates, electronics design, and the practicalities of materials selection, including cost and supply chain considerations. Combine that with her impeccable creative taste and design aesthetic, and her ability to navigate ambiguity with grace and you’ve got a rare talent.  And if you are fortunate enough to have the opportunity to work with Laura, I would not hesitate to engage her.”